How I think, and why people come to me.
Over time, my work has taken on a shape that merged multiple lanes. I’m grounded in clinical training and systems-level analysis, but I’m equally engaged with how ideas are experienced — how they land emotionally, culturally, and publicly. I care about rigor and integrity, and I also care about imagination, range, and form.
Much of what I do looks less like consulting and more like a hybrid of research, creative synthesis, and public-facing work: asking better questions, connecting disparate domains, and shaping ideas so they can move people as well as inform them. I’m drawn to work that holds complexity without flattening it, and that makes room for multiple dimensions of truth at once.
Background
I entered this work through naturopathic medical training and clinical practice, and that clinical grounding continues to shape how I think. Early on, I became especially interested in the gap between what clinicians know and what people are actually able to understand, use, and act on — particularly in contexts shaped by food systems, public messaging, and cultural narratives about health.
Over time, my work expanded across health education, food systems, advocacy, and public-facing communication. Much of it has focused on health literacy: how information is framed, where misunderstanding is introduced, and how decisions are affected when complexity is reduced too far or expertise is taken out of context.
I’ve held senior roles where decisions were made publicly, under scrutiny, and with long-term consequences — often without a perfect option available. That experience informs how I show up now: precise with language, attentive to context, and focused on how decisions will land not just immediately, but culturally and over time.